Heitz Furnierkantenwek

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05/09/2022

IWF, Atlanta/USA

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08/05/2022

Current update of the company image

A.V.E.C., the leading veneer edging specialist has relaunched its website. It is to be more modern and more brand-affine. The corporate image has been revised both visually and in terms of content as part of a corporate design. Accordingly, the new website starts with a rotating human profile made of veneer edgings and a verbal triad: "Innovation. Service – Sustainability – Reimagined Daily." With this appearance, A.V.E.C., a subsidiary of the Heitz-Group is positioning itself as a market-defining supplier, encompassing the entire range from real wood and industrial veneer edgings to thick veneer edgings and wrapping veneers. By using state-of-the-art technologies, the Heitz-Group has significantly advanced the efficiency of veneer edging production and thus established itself as one of the formative impulse generators and partners for the woodworking industry.  

Another triad results from the joint appearance of the Heitz-Group with ist headquarter in Germany with their two subsidiaries American Veneer Edgebanding Co., Inc. (A.V.E.C.) in the USA and Heitz Élfurnér Művek Kft. in Hungary. This appearance underlines the strategic ambitions in terms of international orientation and global values such as quality, sustainability and customer orientation. Keyword sustainability: Wood as the most important material plays the central role for the Heitz-Group. That is why the company also feels committed to the values of the Forest Stewardship Council® (FSC®).

A.V.E.C. is FSC®-certified and thus contributes to ecologically responsible forestry.

Special attention was paid to clear menu navigation, a tidy, appealing look, concise but informative texts and modern product presentation. A.V.E.C. presents its extensive veneer edgebanding portfolio in an appealing, high-quality way  making the quality of the material tangible to the senses. In this way A.V.E.C. sets self-confident accents in terms of brand presentation.

Interested parties can see for themselves.